Addo Play, in collaboration with leading creative agency Diaframma, is excited to unveil its very first Meccano TV advert. Airing across major French TV channels and digitally worldwide, the campaign spotlights the brand new 2-in-1 Race Car set.
This high-energy advert blends imagination and reality, bringing to life the dream of constructing supercars in a factory setting through stop-motion animation, dynamic camera work, and CGI. It captures the excitement of building and rebuilding two unique and exhilarating race cars.
The ad highlights everything included in the box: over 350 pieces, real metal parts, essential tools, and all-new, easy-to-follow step-by-step instructions.
It’s a celebration of hands-on creativity and engineering fun.
To find out more, start your engines. 3, 2, 1… go!